By focusing on niche communities, these digital banks try to stand out in a crowded field

protocol.com

Banks like Daylight and Purple are serving communities that have been overlooked by big banks.

There Are Banks For Black Americans And LGBTQ Consumers: We Need A Bank For Everyone

forbes.com

While banks struggle to personalize their sales messages, a new group of fintech are entering the market, personalizing their products and services for Black Americans, LGBT+ consumers, environment...